Digital Marketing

The Primary Duties and Responsibilities of a Digital Marketer in 2023

The Primary Duties and Responsibilities of a Digital Marketer in 2023

You’ve probably heard the phrase “digital marketing” before, but what does it imply in practice? Moreover, what does a digital marketer do daily? In this post, we’ll introduce you to the essential techniques that make up the vast field of digital marketing.

With an expected growth of over 10% annually, digital marketing is currently the fastest-growing area of marketing, which is not surprising given the digital age we live in.

In fact, according to specific projections, almost 80% of customer behaviors right now are influenced by digital marketing. In our modern life, we receive the vast bulk of our information through digital means, such as our computers and phones.

Digital marketers must adapt to how consumers connect with businesses in the digital sphere on their terms and using their preferred devices.

An Overview of Digital Marketing

Digital marketing promotes your company, products, or services using online platforms and technology.

Pay-per-click (PPC) advertising, search engine optimization, and social media marketing are all examples of digital marketing (SEO).

As consumers have grown more at ease shopping online than in stores, digital marketing usage has increased significantly over the past few years.

This development has given businesses a considerable amount of new chances to connect with clients directly via their websites, mobile applications, email campaigns, and other content marketing strategies.

As mentioned, the word “digital marketing” is an umbrella term encompassing a large variety of unique marketing methods, each of which calls for a different skill set.

What Exactly Does a Digital Marketer Do?

What Exactly Does a Digital Marketer Do?

Making Strategies

Online Marketing Managers, marketers, and analysts in the field of digital marketing first strategize before beginning a campaign. This requires keeping an eye on web traffic, considering income trends, and analyzing audience interaction trends. Using the advantages and disadvantages of their company’s online platforms, digital marketers do this to determine targets. What does a digital marketing manager do? A digital marketing manager governs and manages all the digital marketing services.

Planning Actions

The next stage is to make a plan that will aid in accomplishing those objectives. These are often determined by a digital marketing manager who will also choose the most effective way to reach their target demographic. They will then construct a calendar that specifies how and when to begin this campaign.

Executing Plans

The next step is for digital marketers to create, edit, and promote each campaign. By channel, these duties will differ. Executing a campaign for a social media manager requires setting up advertising in the platform’s ad management interface and scheduling organic posts. Writing or generating content and preparing it for each platform are part of the execution for a content marketing specialist.

Assessing Results

Digital marketers will assess a campaign’s effectiveness once it has been conducted. Key performance indicators (KPIs), which are quantitative assessments connected to specific objectives, are one approach to achieving this. The KPIs that reflect success must be chosen by digital marketers.

Generating Reports

Then, digital marketers share these findings with numerous stakeholders, such as prospective customers, marketing team members, and finance departments.

Making Improvements

Digital marketers can immediately enhance the performance of their campaigns thanks to the data provided by digital channels, in contrast to more conventional means of marketing. Utilizing A/B testing, digital marketers do this frequently. Two versions of the identical campaign are run simultaneously to determine which performs better.

Channels for Performance of a Digital Marketer

Channels for Performance of a Digital Marketer

A digital marketer uses the internet to assist a company in selling its goods and services. They can accomplish this by Website design services, designing adverts, and producing material for social media.

Production of Content and Marketing

The objective of any business is to promote lucrative customer action; therefore, developing and disseminating valuable, pertinent, and consistent content is used to attract and keep a clearly defined audience.

This objective is accomplished through content marketing, which draws in potential clients by providing them with value, such as knowledge through an article or instructional video. It is the staple objective of a content marketer job.

Once they develop brand loyalty and trust, an audience gradually expands and is converted into paying consumers.


Two of the most crucial tools in a digital marketer’s toolkit are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both SEO and SEM can be utilized to increase website traffic.

With SEO services, you can increase the likelihood that search engines will find your website when users look for the goods or services you provide. The visibility of your website on search engine results pages is increased to achieve this (SERPs).

On the other hand, SEM is a strategy that entails spending money to improve your internet exposure. It entails developing paid advertisements on search engines like Google or Bing that show up at the top of the list of results when someone types in pertinent keywords related to what you do.

SEO necessitates a solid grasp of content generation, whereas SEM including PPC services necessitates copywriting. In terms of the ultimate objective, copywriting and SEO content writing differ from one another.

Market Research Analytics

The study of data analysis for marketing purposes is known as marketing analytics. Improved customer journeys, enhanced customer experiences, and overall corporate growth are just a few applications for this kind of work.

A company that engages with its customers on social media will have access to a wealth of information that can be evaluated later to better understand that customer base and target future marketing initiatives.

Management of Reputation and Public Relations

Empathy is the most important quality needed for reputation management: You must comprehend what others say about your business to decide how to reply.

Additionally, it’s critical that you have swift decision-making skills when reacting to critical remarks or inquiries, particularly if the scenario calls for it (like an angry customer).

In order to raise awareness of a specific good or service, public relations (PR) is all about interacting with journalists, bloggers, and other influencers.

There is a lot of overlap between PR and marketing because both entail promoting items people desire or need. PR doesn’t sell products directly; instead, it creates exciting tales.

Inbound Marketing

Inbound marketing is a long-lasting tactic that aids a company’s community, authority, and trust development.

Because it focuses on building and keeping a long-term audience by giving potential buyers value through helpful content, it is a more sustainable marketing method.

The fundamental objective of inbound marketing is to draw customers by producing helpful content that addresses their problems and answers their inquiries.

Your chances of turning site visitors into paying clients to increase with the number of visitors. Instead of depending solely on paid SEM campaigns, inbound marketers employ content like blogs and ebooks to boost SEO and increase website traffic.

Social Media Marketing

Social Media Marketing

The use of social media channels for customer outreach is known as social media marketing.

However, social media marketing is more than just publishing; it’s also about developing rapport with clients, enhancing brand recognition and trust, and participating in significant discussions about your business.

On websites like Facebook, Twitter, Instagram, and LinkedIn, a digital marketer will produce engaging content and graphics that advertises the brand. These posts could feature pictures or movies advertising fresh goods or upcoming occasions.

Email Marketing

Reaching an audience with email marketing is quite an effective digital marketing channel. Email marketing allows you to advertise goods and services, create a brand, boost revenue, or cultivate client relationships.

It can also be used to generate leads by providing something valuable in exchange for potential customers’ contact information.

In addition to fostering relationships with their audiences, digital marketers may utilize email marketing to increase traffic to their blogs, social media pages, and other destinations of their choice.

Your emails can be categorized and targeted based on demographics to ensure they only reach the right people.

Essential Competencies for Digital Marketing

What exactly does a digital marketer do? As a digital marketing manager or executive, you must comprehend the digital marketing environment and how it operates in order to be a good digital marketer. You also need to be able to track the effectiveness of your company’s marketing initiatives using a range of analytics tools.

As a digital marketer, you must comprehend SEO and SEM and how they might boost the rankings of your website on search engines like Google and Bing. Additionally, you should be familiar with online analytics, email marketing, digital marketing strategy, and engaging content creation. The digital marketing salary of a marketer depends solely on his or her competencies to boost the companies’ online reputation and ultimate revenues.

Frequently Asked Questions

Do digital marketers get paid well ?

Specialized positions in digital marketing, such as digital marketing manager ($81,994), typically have greater earnings than entry-level or individual contributor positions, like digital marketing expert ($58,363).

Is digital marketing easy ?

The majority of industry professionals concur that it is not difficult to master the fundamentals of digital marketing. To successfully grasp these talents and apply them in digital marketing initiatives, though, might be difficult.

Is coding necessary for digital marketing ?

Even if coding is not your area of expertise, you may still flourish as a digital marketer by honing your digital marketing skills. Therefore, it is totally up to you whether or not you choose to learn to code. Even if you decide not to, it won't hinder your professional growth as a digital marketer.

Is digital marketing a stressful job ?

Since your clients have chosen you to sell their goods or services, you most certainly deal with customers that have high expectations. This might put a lot of pressure on you and cause stress. While exceeding your client's expectations is critical, it's also necessary to learn how to control your stress.