What is it?
Social media marketing refers to the process of gaining internet traffic or attention through social media sites like facebook, twitter, google+, Pinterest, snap chat and much more. Social media has the power to provide radically different social actions. Did you know the fact that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Even 84% of the B2B marketers use social media in some form or the other. No matter what product or service you provide and who you sell it to; using social media as a trending marketing tool can help you grow your brand and increase your profit.
Why you need it?
Among a considerable number of benefits of using social media as a marketing tool, the following are noteworthy.
Creating a new page on your site is like taking a great selfie. It’s common that You want the world to view it and get the attention. Well-placed social media posts can make a vast difference. Consider your page that is consistently earning a handful of visitors every day and increasing day by day. Who wouldn’t want to capitalize on that?
Search engine crawlers are intelligent enough to know which pages are consistently earning traffic and also those which are just there, forgotten and ignored. A well-planned content strategy for SEO is the most important part of receiving a good position in search engine rankings. Driving traffic to your optimized pages through viral social media posts will eventually cause the crawlers to crawl much faster in the search engine results pages (SERPs).
Be it at events or generating earned media coverage, social media is just the tool you need. If your business is sponsoring a charity fundraiser or attending a major trade show, it would be unfair to do it secretly. Indeed there’s no better way to leverage your presence than with the help of social media.
Social sites like Twitter Facebook, Pinterest , google+ are such a platform where the smart people make the most out of these websites by utilizing them in the most efficient and profitable way possible. Did you know that about 70% of the business-to-consumer marketers have acquired customers through Facebook? Also, another noteworthy point is that 84% of CEOs and VPs say they use social media to help make purchasing decisions? How cool is that?
Surprisingly, its a fact that you are most likely to get more customers you stay in front of your client base. They’re more liable to buy from you than your competitors when they need the products you sell. Apart from keeping your company’s name in front of potential buyers, Social media marketing also gives you the opportunity to give them incentives to buy consistently. Most proven techniques are the coupon codes, with a unique code for each social channel.
You will come across Customers; you didn’t know existed will possibly find and buy from you. In this process of social media marketing with Facebook or twitter or google + etc., you’ll probably join a ton of groups related to your products, industry and customer base. By posting relevant, interesting ads and discounts to these groups will help influence customers to check out your site.
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