Social media

The Most Reasonable Instagram Video Format You Should Use

video formats for instagram

At the time of its inception of video formats for instagram, there are certain things which we should keep in our mind, Instagram was originally just a photo-sharing app. Still, it has since developed into a much more sophisticated platform with the video content in the form of Instagram stories, posts, advertisements, and an excellent documentary video on IGTV.

Users of Instagram navigate across the platform for 53 minutes each day. Their stories, IGTV, Live, Instagram video, and news feed are all included in this. Making the most effective video content possible is essential if you want your brand to be seen. But with the help of Instagram, it’s now simple to record films on a smartphone and submit them to the service. The only problem you might have is a lack of the appropriate Instagram video format, size, shape, and parameters.

The Instagram video has rapidly risen to the top of the list of platform features. There are numerous ways to create a visual tale, including in-feed videos, Stories to Reels, IGTV, how to use igtv and other formats.

Despite the popularity of Instagram videos, not all of them appear on the first page. Distinct videos have different needs since they serve various objectives. Thus, creating a video for Instagram is not a child’s game. It is a significant segment of Digital Marketing Services.

You must follow the rules if you want your videos to be successful. It can be described as the best way to upload videos to Instagram. It necessitates being mindful of the sizing specifications for each form of an Instagram video post.

People and businesses are learning the ins and outs of Instagram video and video optimization on Instagram swiftly to improve their content and engagement due to the platform’s growing popularity for video. Publishing video on Instagram is a notable example of incorporating video for social media marketing.

The ideal Instagram video format and requirements are covered in this post. We’ll also present you with many video formats for Instagram videos and it’s tips to help you start producing professional films to grow your business.

Diverse Video Configuration of Instagram

The Instagram network now provides four distinct video formats. They are:

  • Instagram Stories.
  • In-Feed Videos.
  • Instagram Reels.
  • Instagram Live.

What are the most effective video formats for Instagram?

The ideal Instagram video format is MP4. The following technical information needs to be in your video file:

  • H.264 codec.
  • AAC audio.
  • 3500 kbps bitrate.
  • The frame rate is 30 fps (frames per second).
  • Video can be a maximum of 60 seconds.
  • The maximum video width can be 1080 px (pixels).
  • Videos should be 1920 pixels tall.

Most professional video editing programs can publish your video using these criteria. It not only offers a simple method for converting video content to the Instagram video format, but it also contains capabilities for making simple changes to your movies. You can edit your video by trimming, rotating, resizing, and adding text or music.

Size & Dimensions for the Best Instagram Videos

The ideal Instagram video size to utilise is 864 pixels wide by 1080 pixels high, with a 4:3 aspect ratio.

These measurements and aspect ratio support are tailored to give you and your audience more display. Widescreen videos might look impressive on Facebook or YouTube, but not on Instagram because most consumers utilise mobile devices. Maximising a phone’s vertical dimensions makes sense.

Instagram video posts -

Instagram Specific Video Sizes

Instagram Reels Video Size

1080 by 1920 pixels is the standard Instagram video size for Reels. You shouldn’t have a problem making videos that match these dimensions because this is the typical size for most videos on the platform. Reels can now last up to 60 seconds, so make the most of it by impressing your audience. The maximum file size for this kind of video is 4GB. 

In-Feed Videos

In-feed videos are another popular video format available on Instagram. Numerous videos in this category are posted on Instagram daily. In-feed video on Instagram should be 1080 by 1350 pixels ( portrait size), but you can also use 1080 by 1080 ( landscape size) or 1080 by 608 if necessary. In user feeds, 1080 by 608 videos may be shortened or chopped off. Stick to the landscape mentioned above and portrait sizes for the best viewing experience. The maximum file size scheduled for each video is 4GB.

Instagram Stories

The following sizes are needed for Instagram Stories:

The minimum size is 1080*608, and the maximum size limit is 1080*1920. The total file size of this kind of video is 4GB. Most Reels are shot using the Instagram app to incorporate transitions, effects, and music.

Instagram Live

Instagram live videos should measure 1080*1920, and the maximum file size should not exceed 4GB. Only the camera app is capable of recording Instagram Live streams. The app must be launched before you can begin recording. Make sure your Internet connection is reliable and quick before going live. A 500 kbps upload speed minimum is a decent general rule of thumb.

Dimensions of Instagram Videos

Dimension of Instagram videos -

Instagram Reels

Reels on Instagram have vertical video dimensions of1080 pixels x 1920 pixels, that is an ideal instagram reel video size.

Full-screen, vertical mobile device viewing is how Instagram Reels are intended to be watched. Directly shooting and editing your Reels on your phone is the most effective approach to ensure they are the correct size. Remember to allow space on your reel at the bottom for the video caption.

In-Feed Videos

Vertical (1080 x 608) and horizontal (1080 x 1350) are the Instagram video dimensions for in-feed videos. However, remember that the Instagram app does not rotate on mobile. Instagram in-feed videos can be either square or horizontal. Widescreen videos may display with either black or white borders on each side if you choose to share them.

Instagram Stories

Instagram’s Stories videos have the following dimensions: (min: 1080 x 608 pixels, max: 1080 x 1920). Make sure you record your video on your phone or in portrait mode because Stories, like Reels, are intended to be viewed vertically. Ensure that your video is 1080 x 1920 pixels in resolution if you want your Story to occupy the entire screen.

Instagram Live

Instagram Live’s dimensions are as follows: (1080 x 1920 pixels)

Vertical video orientation is required for all Instagram Live streams from mobile devices. Always keep your phone in portrait mode when broadcasting on Instagram because the app will not rotate with your phone.

Aspect Ratio for Instagram Videos

The aspect ratio for Instagram Videos differs significantly from one another. The width, in proportion to the height, is the aspect ratio of a video. The width is always represented by the first digit and the size by the second. Instagram reels have a specified aspect ratio of 9:16, whereas In-feed videos’ aspect rate is 4:5. Additionally, the aspect rate of Instagram Stories and Instagram Live videos is 9:16. 

Formats for Instagram Videos

Instagram videos support diverse formats for different video configurations. Instagram Reels support MP4 & MOV video formats, and In-Feed videos help MP4, MOV & GIF videos. For Instagram stories, MP4, MOV & GIF video formats are allowed. One can use MP4 & MOV formats for LIVE videos.

Instagram video tips -

Best Way to Upload Videos to Instagram

Working with Instagram videos is challenging. Instagram has made it clear that you must fully optimise the Instagram video before posting if you want to produce the best quality video on the platform. When uploading videos to Instagram, mind the following factors of Instagram video ideas in mind:

  • When uploading to Instagram, employ a WIFI facility.
  • Be careful you use the appropriate video dimensions.
  • Utilise Apple Airdrop or Google Drive to transmit your video clip.
  • Use a camera of the highest possible quality to capture your video.
  • Edit your videos by manipulating the appropriate settings.

I hope this article will assist you in the proper publication of the videos on Instagram. Contact us for further details on Social Media Marketing and Graphic Design services. We help all with devotion and care.

Frequent Asked Questions

What's better for Instagram MOV or MP4?

Even though you can post a variety of video formats, mp4 is the best option for Instagram videos. This will enable users to watch your videos at the highest possible quality and resolution.

What's the best video quality?

Today, 1080 by 1920 pixels are the ideal proportions for Instagram videos. It implies that your Instagram video should be 1920 pixels tall and 1080 pixels wide. The finest video quality will be offered in this way.

Is MPEG or MP4 better?

Even though MPEG is splendid for archiving videos to DVDs or CDs, MP4 is more versatile. MP4 is compatible with all hardware and may be used to back up movies on optical discs. In conclusion, MP4 is the format to use for better performance.

What is the best video format for Facebook and Instagram?

As Facebook advises, you should use MOV or MP4 files to achieve the highest quality for your videos. The HD quality of MOV and MP4 files can be better preserved while uploaded and compressed because they are often smaller and lighter.