Any effective eCommerce website must incorporate search engine optimisation (SEO). According to information, organic search makes for roughly 53.3% of all site traffic worldwide. With subpar SEO techniques, even if you have the best products and prices, your eCommerce website will never receive the volume of visitors it requires to be successful. Finding the best eCommerce platforms for SEO is an essential task for building an eCommerce business and, the best pricing strategy for eCommerce business.
On-page SEO for eCommerce sites is a crucial initial step if you want to increase traffic and revenues to your e-commerce website. Many tutorials and online articles offer broad SEO guidance, but much fewer focus directly on eCommerce business owners’ needs.
While most eCommerce systems offer considerable SEO services, others go above and beyond to provide a fully optimised eCommerce experience to satisfy your SEO needs for starting an eCommerce business.
What is an Ecommerce SEO?
eCommerce search engine optimisation is the discipline of enhancing your online store’s visibility in search engine results pages (SERPs). You want to appear as high as possible in search results for the things you sell to draw in more visitors.
Paid search can bring you visitors, but SEO is considerably more affordable. Additionally, ad blockers and ad blindness can lessen the efficiency of paid search, so you should still optimise for search.
eCommerce SEO best practices typically entail improving your website’s structure, internal links, metadata, headlines, and product descriptions for search engine optimisation and user experience. You should have a specific page for each product you offer, one that is optimised for search engine traffic. Besides, you should make an extensive SEO audit to determine the sectors which require better optimisation with the premium assistance of SEO reporting tools.
Source: eMarketer
Significance of the best eCommerce platforms for SEO
Gaining website traffic is a primary objective of any e-commerce platform. After all, there won’t be any sales or customers if there is no visitor to browse the site. Search engine optimisation is one of the best methods for getting people to visit e-commerce sites (SEO).
In order to increase online traffic and increase the site’s visibility, a website must be optimised for Google search, an optimum process known as SEO.
When a customer requires a good or service, what do they do? Many people conduct Google searches. In order to make wise selections, they are looking for alternatives, advice, comparisons, and other details.
If your website doesn’t appear in the SERPs, you miss out on critical access to qualified and interested eCommerce customers. Even if your things are available online, can people find them?
Ecommerce SEO comes into play here. It assists you in communicating with your potential customers without investing in advertising. Once you’ve drawn visitors to your website, you may enchant them with your top-notch goods, captivating text, and compelling calls to action.
Your business will suffer if your website is solely optimised for human traffic. The first obstacle to gaining new consumers is getting visitors to your website, which is SEO for eCommerce addresses.
Apex SEO-friendly eCommerce Platforms:
The most effective eCommerce hosting platforms for SEO are user-friendly, adaptable, and funnel-optimised. These platforms with SEO improvement tools are fantastic choices if you seek an improved user experience with excellent SEO tactics. Besides, these are inseparable segments of website design services.
Source: ecomsutra.com
BigCommerce
A platform called BigCommerce assists companies in setting up and running their online storefronts. A blog, abandoned cart recovery, product suggestions, and a variety of other features make it a solid option for SEO.
One of the staple eCommerce platforms for optimised SEO purposes is BigCommerce, which has established a solid name in the industry. When customising HTML tags, including titles and descriptions, and metadata, it is simple to configure and offers versatility.
It also offers sitemap functions, indexing management, and SEO-friendly URLs. BigCommerce is usable by anyone with no coding skills, making it suitable for all users.
Considering that BigCommerce is a software as a service (SaaS) eCommerce platform, you won’t have to worry about keeping your website’s servers up to date. It has a 24/7 customer support system, is secure, and is entirely configurable.
BigCommerce Costs:
BigCommerce has four price tiers:
Regular Plan: $29.95 per month.
Plus Plan: $79.95 per month.
Pro Plan: $299.00 per month.
Shopify
Shopify is an excellent option for eCommerce companies of all sizes, but it works particularly well for those who are just getting launched. This is because they provide a user-friendly platform with several integrated SEO tools, including the advantages of adding alt text to photos and a method for recovering abandoned carts.
When it comes to sophisticated SEO capabilities, Shopify has some restrictions. For instance, you might require a developer’s assistance to modify your internal link structure after learning the best internal linking strategies. However, their support staff is always ready to assist you in resolving any problems.
It provides various tools, including blog capability and social sharing buttons, that enhance eCommerce SEO experiences. It provides you with all the resources necessary to build a sitemap for your website and exercise indexing control.
Shopify provides a variety of plugins that enhance your site’s functionality. For instance, you can use various analytics and SEO plugins to boost your website’s SEO.
You may integrate your Shopify store with Google Analytics to track visitors and sales. In addition, the platform features a sizable knowledge base and a lively online community where you may get assistance with any problem.
Price of Shopify
Shopify provides three price ranges.
$29/month for Shopify’s Basic Plan,
$79/month for the Shopify Standard Plan,
Advanced Shopify Plan: $299 per month.
WooCommerce
Millions of online stores use WooCommerce, one of the most well-liked open-source eCommerce platforms available today. It is excellent for SEO because it is simple to use and packed with capabilities that can raise the rating of your website in search results.
It allows you to adjust your title tags, meta descriptions, and URLs to optimise your sites for particular keywords. It also features a built-in sitemap tool that makes it simple for Google to index your products.
The second benefit of WooCommerce is that it is frequently updated with new functionalities and enhancements that can help you further enhance the SEO of your website.
Since WooCommerce is a plugin for WordPress, it is created using the widely used WordPress software. However, if you require to save resources, you may also host your website with WordPress. It does provide essential hosting.
WooCommerce Pricing
Since WooCommerce is open-source software, it may be downloaded for free. To access specific extensions and professional features, though, you must pay.
Magento
Magento is an eCommerce platform with many features that provide additional control over your online store. Due to its reputation for adaptability and a wide range of features, Magento is regarded as one of the best eCommerce systems for SEO.
With a yearly gross turnover of more than $100 billion, Magento is now a part of the Adobe product line. Although not the most user-friendly platform, it offers a robust eCommerce solution. You can add several plugins to your site to give it new features.
In order to build a robust eCommerce store, you can also install third-party extensions. Several extensions offer CRO capabilities for SEO to speed up page loads on your website.
Businesses searching for an online storefront that can assist them in optimising their store for search engines may consider Adobe Commerce. This is because it enables you to make unique URLs for your products, optimise them with rich snippets and metatags, and even set up 301 redirects to handle broken links.
Magento Pricing
On the official site, Magento doesn’t provide pricing information. However, get in touch with the sales staff to request a demo and estimate.
Other SEO-friendly eCommerce Platforms
Numerous other platforms are available to create elegant eCommerce websites for enhanced SEO. Some eminent names are Wix, Volusion, Squarespace, Shift4Shop, OpenCart, Zyro, Sellfy, etc. Hope these SEO tips for eCommerce will assist you immensely in framing your elegant eCommerce sites. For additional details about Digital Marketing Services, feel free to contact us.
Frequent Asked Questions
Shopify is made in a way that follows SEO best practices, and it makes it simple for you to access and modify all the essential SEO features. Since hosting is outside of your control, there are fewer ways to influence page speed, which is becoming a more crucial ranking factor. However, Shopify's hosting setup is generally quick, and the company makes use of a CDN (content delivery network) to further guarantee that stores created using the platform load quickly.
A website's optimisation for SEO for eCommerce is a technique that raises its search engine ranking. A website's ranking on the SERPs is influenced by a number of variables, including the site's content quality and relevancy, the usage of relevant keywords for optimisation, and the speed at which the site loads.
You need to concentrate on several things when it comes to SEO for e-commerce, like enhancing the product information and informative photos on the product pages and descriptions, and the homepage of the website. Besides, the use of proper keywords and backlinks also boost the SEO of eCommerce sites.
An eCommerce SEO begins with on-page optimisation. We are aware that the ranking system takes backlinks into account because they are significant. But, for the search engines to know what to rank your website for, you must have optimised content on the page with the use of proper keywords, product descriptions and images.
