Search Engine Optimization
What is it?
SEO or Search engine optimisation includes a broad range of strategies, methods and brainstorming ideas that eventually draw visitors and internet traffic to your site. Based on planning and strategy, SEO is classified into, onsite SEO and offsite SEO.
Onsite SEO refers to everything that happens on the site itself, right from content writing, choosing good images, the responsiveness of website and even the appearance of the site.
Offsite SEO or inbound marketing includes incorporating most relevant videos, the creation of back links, running social media campaigns on YouTube, Facebook, Twitter and Google Plus and much more aiming at drawing attention to your website that will eventually grow your popularity.