Email Marketing


Content Strategy

What is it?

Explicitly saying, every email sent to a  current or potential customer to pursue the client to buy or try your service or product to gain profit can be considered as email marketing in this digital age. The basic and fundamental motive of email marketing is to build trust, loyalty or brand awareness.

Why you need it?

  1. Email Marketing is targeted.

Email marketing can be defined as the targeted email marketing that solves all the problems related to non-targeted strategies. Placing an advertisement on TV, radio or newspaper or magazine is no longer a proper and efficient way to create brand awareness of your product or service where you have neither control or equipment to monitor who may see it. Email marketing gives you the leverage to control exactly who see the email by segmenting your targeted customers or potential clients based on their demographics, location or any other data.

Targeting emails in a proper way ensure that your audience receives content suited specifically to his/her needs. Email marketing makes it easy to customise your information or message for each customer, endorsing a higher conversion rate.

  1. Email Marketing helps to increase the  Brand Awareness to a considerable extent.

With each email sent, consumers are exposed to your business and your brand. Every email sent to your customers, or potential clients give them the exposure of your business and your brand as well. Your company can always build immense value if the content is strategically planned, smartly designed and appropriately targeted. By doing so, your business or service or product gets a higher preference and stands a better chance of turning the leads to clients and eventually clients to loyal customers.

  1. Email Marketing is easy to share.

Email marketing is one of the most simplest and easiest forms of marketing to share.just a simple click of a forward button will convert your subscribers into brand advocates.When the subscribers share your deals, offers and news with their friends and relatives, your brand gets more credibility as well as enough exposure.

  1. Email Marketing can be monitored.

The success of a campaign entirely depends on analytics.It is seen that most of the marketing channels only concentrates on presenting ambiguous and estimated results.Email marketing stands out in drawing precise and valuable metrics including the open rates, delivery rates, click – to- deliver rates and subscriber retention rates as well. The best part of email marketing in this regard is that. The metrics are not just mere numbers and percentages but insights about your customer behaviours and interest that will help you make proper strategies in your next campaign.Email marketing campaign can be used as a tool to monitor which information your consumers are most responsive to. This would help you to target your next marketing strategy and topics of potential customer’s choices.

  1. Email Marketing is very Cost efficient.

The most appreciable advantage of email marketing is perhaps the negligible cost compared to using email to ROI. No postage fees, No print costs, no advertising cost. Email marketing is the most affordable means in modern marketing trends. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming the display, search and social marketing.

In today’s ever-changing digital world, email marketing is growing tremendously. If you haven’t considered email marketing for your business already, now is the time. Email marketing is a measurable, targeted, cost-effective tool shareable, credible, but overlooked by most. Working with a trusted marketing advisor makes the process straightforward and cost-effective. With a proper strategic approach, appropriate assistance and a strong message, your business is sure to benefit from email marketing.

How we can help you or your business?

Whether you’re a beginner or an advanced pro, we’ve got you covered.Engage with your customers like never before by maximum exposure of your service through targeted email marketing.If you want to build relationships with your customers, email marketing is the best way to do it. A personalised email is the best way to do it which helps in engaging with them which keeps you and your service always fresh in their mind. So whenever a requirement of their stands up, you get the priority.

Email marketing software allows email marketing to be done in an effective way to not only reach your target markets but also to stay connected with your purchasing base. We are committed to assisting you with Email marketing that contributes to communicating instantly and directly to your customers. This can form a vital part in your online marketing strategy.Since we offer wholly measurable strategies and reports, it allows you to build trust and loyalty online for your product or service.Most importantly we take into consideration the timely delivery of service, cost effectiveness and ensures your business stands out.

Floating chip Internet technologies assist you with you at every stage of your email marketing campaign, with a fully managed service that includes:

  • Reporting & Analysis
  • Idea Generation & Strategy
  • Thorough Browser/Inbox Testing
  • Content Authorship & Wireframing
  • Execution & Send
  • Creative Design & Build

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